Nothing gives an instant boost to a person's business like a well-positioned newspaper article or an interview on television or radio. And, Alisa Bay would know! In a career spanning more than three decades, she has secured thousands of story placements for hundreds of clients nationwide helping them increase name recognition, grow their customer base, and enhance their bottom line. A passionate writer, an effective communicator, an idea generator, and a strategic marketer, she understands the power of publicity and has mastered its techniques. Time and time again, her innovative public relations campaigns have proven successful for local and national clients alike. She is also a contributing writer for Highland Park Neighbors Magazine.